WORK EXAMPLES

BRAND + content MARKETING

With customers interacting with brands across more channels than ever, strong and consistent brand identity is important for building recognition and trust.

Strong content marketing is built on clear brand identity and an understanding of the audience.

I’ve helped clients launch new branding across all marketing channels by standardizing logos, copy, and brand voice for a consistent brand experience. Working with creative, management, and other stakeholders, I’ve developed content that drives engagement and traffic.

MEDIA + ADVERTISING

Combining traditional advertising with digital campaigns is incredibly effective in building brand awareness, driving sales, and learning more about your key audiences.

My experience is in creating comprehensive advertising plans using traditional and digital ads, including print, radio, PPC, programmatic display, traditional/connected TV, OOH, and more.

SOCIAL MEDIA

Social media has become an essential part of today’s marketing, driving direct engagement and fostering community.

My work with social media includes paid and organic strategy, asset management, content creation, and audience analysis. I’ve worked with Sprout, HootSuite, and other social media management platforms to coordinate social media efforts for clients.

Using social media, I’ve driven web traffic, increased event attendance, generated leads, and more.

TECHNOLOGY + ANALYTICS

Analytics from marketing efforts and other platforms turn data into actionable strategy. With analytics, marketing performance can be tracked and campaigns and budget can be optimized.

A vital part of my work experience has been using location analytics, email performance, website analytics, social analytics, and other digital advertising analytics to better understand audiences and measure marketing efforts.

SEarch + site optimization

68% of all web activity starts at a search engine, and your search engine presence is often your brand’s first impression. Keeping current with the latest changes in paid/organic search is key.

My work has included paid and organic search marketing, helping to optimize clients’ search engine presence. I also have experience optimizing client websites for search, from simple keyword updates to project managing new websites built with the SEO best practices in mind.

EMAIL MARKETING + CRM

Email marketing has one of the highest returns-on-investment in digital marketing, providing a cost effective method for re-engaging customers. Email marketing and Customer Relationship Management platforms are powerful tools that manage customer data and provide valuable insights.

Using a variety of email/CRM platforms I’ve created successful email strategies, grew audiences, managed campaigns, and reported on results.

ABOUT

I’m Justin Alexander, a marketing + technology professional with over a decade of experience in data-driven marketing that drives sales, increases brand visibility, and generates real business intelligence. I’ve developed and executed multi-channel advertising campaigns across print, paid search, social, programmatic digital, traditional and connected TV, streaming, OOH, and more.